Make Content Interesting
If your content isn’t shareable, it defeats the true purpose of creating it. Likes and comments are great, but you want it shared so it reaches a larger audience. That means, your content has to be worthy of someone thinking, “I want to share this with my friends and family” — which is yet another reason why a constant self-promotional strategy will never attract long-lasting fans. Instead, give something to your readers — tips, tricks, advice, facts (i.e. consumable content).